Coming on like a mash-up of Alain Resnais' Last Year at Marienbad and Stanley Kubrick's The Shining, Andreas Nilsson's video for the Fever Ray song "If I Had a Heart" sure gives me the creeps. That's significant, because few full-length films ever do that to me anymore. (I think the last time I felt it was during the tightest parts of Vacancy.)
By now, I've watched this video many times. I've created my own stories & plot possibilities from the images, and, from that, even more movie references have popped into my mind: Children of the Corn, The Night of the Hunter, The Lovers, The Emerald Forest, Walkabout. Are these legit connections? I seriously doubt it. They're probably just memories triggered from the music, from the boat, from seeing a native black man with white kids.
There's an argument that videos can ruin songs as much they can enhance them. For example, can I hear "If I Had a Heart" on the stereo and not think of its video? Not anytime soon, no, but I've never bought the Eddie Vedder post-"Jeremy" argument that videos cheapen the experience a listener can have with a song, nor the more cynical take that a music video is simply "a commercial". Any regular moviegoer can tell you of a favorite movie moment where song and screen merged and created a separate joy.
"Joy" is the wrong emotion to bring up at this moment, because at this moment I say watch the video: