New sub-genres in the nearly dead American horror industry are always welcome, and while being socially aware can have its perks (the post-9/11 flight anxiety in Wes Craven's Red Eye), it can also come off as ham-fisted (the global warming-horror of Larry Fessenden's The Last Winter). Is Raimi now aiming for some economic mortgage crisis horror???
What immediately struck me about the new trailer (below) for Sam Raimi's Drag Me To Hell was the apparent lack of fun that was so noticeably present in all of his pre-A Simple Plan movies.
Man... I like Sam Raimi, and I was looking forward to his return to horror, but I don't now about this one. I just pray that the tagline isn't something like: You're Being Evicted.... TO HELL!