"To send men to the firing squad, judicial proof is unnecessary... These procedures are an archaic bourgeois detail. This is a revolution! And a revolutionary must become a cold killing machine motivated by pure hate. We must create the pedagogy of the The Wall! (El Paredón)" -Ernesto 'Che' Guevara
Steven Soderbergh's had a rough run of late. I skipped Oceans Thirteen, but the two films he made before that - Bubble & The Good German - were among the worst of 2006.
While not producing around 2 bazillion other projects, Soderbergh spent most of 2007 directing his two Che Guevara films: Guerilla & The Argentine. The film(s) will premier next Wednesday at Cannes in an uninterrupted 4-hour version simply called Che.
So, the question looms...
Will Soderbergh portray Che, accurately, as the pistol-to-the-skull executioner that liked to force gays into rehabilitaion camps, or, will he take the Walter Salles Disneyland approach of a Che-rub riding around on scooter, mending the feet of children with cotton and gauze pulled from his halo, while Simon and Garfunkel tunes play in the background?
Time will tell. One thing's for sure, though. With the "Cult of Che" at an all-time high, there will be primo opportunity for some cross-promotion/product tie-ins come this fall:
McDonald's will drop some Che figurines into their Happy Meals...
Subway will run a limited-time meal deal where you can seize the food of any other patron in the restaurant...
and the Xbox is working on a first person shooter game where, as Che, you must take out as many dissidents and Catholics, as you can, on the road to revolution!