Monday, May 12, 2008


"To send men to the firing squad, judicial proof is unnecessary... These procedures are an archaic bourgeois detail. This is a revolution! And a revolutionary must become a cold killing machine motivated by pure hate. We must create the pedagogy of the The Wall! (El Paredón)" -Ernesto 'Che' Guevara

Steven Soderbergh's had a rough run of late. I skipped Oceans Thirteen, but the two films he made before that - Bubble & The Good German - were among the worst of 2006.

While not producing around 2 bazillion other projects, Soderbergh spent most of 2007 directing his two Che Guevara films: Guerilla & The Argentine. The film(s) will premier next Wednesday at Cannes in an uninterrupted 4-hour version simply called Che.

So, the question looms...

Will Soderbergh portray Che, accurately, as the pistol-to-the-skull executioner that liked to force gays into rehabilitaion camps, or, will he take the Walter Salles Disneyland approach of a Che-rub riding around on scooter, mending the feet of children with cotton and gauze pulled from his halo, while Simon and Garfunkel tunes play in the background?

Time will tell. One thing's for sure, though. With the "Cult of Che" at an all-time high, there will be primo opportunity for some cross-promotion/product tie-ins come this fall:
McDonald's will drop some Che figurines into their Happy Meals...

will run a limited-time meal deal where you can seize the food of any other patron in the restaurant...

and the Xbox is working on a first person shooter game where, as Che, you must take out as many dissidents and Catholics, as you can, on the road to revolution!


RC said...

don't forget...the Che comic books (or should I appropriatly say...graphic novels).

And you know the Che t-shirts are going to go back to the presses!

i do hope these two films are good...soderbergh's work is always interesting, often uneven.

Anonymous said...

I love, love, love your Subway, XBox and McDonald's imaginings. Fantastic!

Fox said...

My inherited small business instincts are urging me to create a line of Che Guevara colostomy bags.

I think they would be a hit in Florida... for a couple of reasons.