Forget, for a second, how unappealing the design for the poster of War, Inc. is ("Hey guys! Let's line some bullets up on the bottom and replace one of them with a roll of cash in order to mock the military industrial complex!! Yeah, yeah... OMG, brilliant!!....oy), and look how horrible those critic quotes are (CLICK TO ENLARGE):
I mean, really!
What is that?!?! Full paragraphs? Imagine squeezing those onto a TV screen for a teaser.
And, btw, nice round-up of critical minds you've got there... Pete Hammond of Box Office Magazine (and formerly of Maxim), Vicky Ward of Vanity Fair (and, really, everything else... but not a filmhead), and Naomi Klein (incoherant commentator and sourpuss anti-capitalist).
If you can't take in the text of a film poster in 15 seconds or less, then it's a failure. Back to the drawing board dudes....